China has a huge clothing consumption market. At fashion weeks and clothing exhibitions around the world, Chinese brands and Chinese people can be seen. This is all based on China’s domestic fashion consumer groups. So, which Chinese and world brands are the best-selling and most popular in China? The following post will take you to know about the top 10 women’s clothing brands in China.
1.VERO MODA
VERO MODA is designed for women over 25 with a strong sense of self and independence. Age is no longer sensitive, because VERO MODA women have a unique perception of fashion. Whether they are in the workplace or at a leisure party, they are always a beautiful group, interpreting the sexy, open or blurred urban style with their casualness and elegance.
The Danish fashion group BESTSELLER launched the VERO MODA brand in 1987. The first VERO MODA store opened in Oslo, Norway in 1988. Since then, VERO MODA has opened 171 direct-operated stores and 2,052 agency stores in Europe and the Middle East, you can sell in Australia, Belgium, Czech Republic, Denmark, Estonia, Finland, Germany, Iceland, Ireland, Northern Ireland, Kuwait, Latvia, Luxembourg, Lithuania, Netherlands, Poland, Qatar, Saudi Arabia, Slovakia, Spain, Sweden, Switzerland, United Arab Emirates, Faroe Islands and China to see VERO MODA stores. Lingzhi Fashion introduced the VERO MODA brand to China in 2001, and has now opened more than 200 stores in large and medium cities such as Beijing and Shanghai.
BESTSELLER is one of the largest fashion groups in Europe, founded by private individuals in 1975. At present, the business has covered 29 countries around the world, and more than 12,000 employees work for BESTSELLER, engaged in fashion design, development, retail and brand promotion. Lingzhi Fashion is a wholly-owned subsidiary of Danish BESTSELLER in China. It entered China in 1996 and established BESTSELLER Fashion (Tianjin) Co., Ltd.
2.ONLY
ONLY belongs to the brand of BESTSELLER, a well-known international fashion company in Denmark. Engaged in fashion design, development, retail and branding.
The BESTSELLER Group was established in 1975. Founded in Denmark in 1995, ONLY has expanded its sales network to 46 countries around the world. Since its establishment, the group has more than 2,000 concept stores and more than 6,000 branded fashion retail stores. The main markets include Denmark, Norway, Sweden, Germany, Finland, the Netherlands, Spain, France, Canada, the United Kingdom and other European and American countries. Bestseller’s designers are all over Europe, always standing at the forefront of world trends, creating super fashion concepts for young people in big cities.
ONLY came to China in 1996. On September 28, 1996, the brand came to China with a vision at the beginning of its birth. From a store in Xidan Set in Beijing to today, there are about 1,800 stores in more than 300 cities in mainland China. The year 2000 was a milestone for ONLY. In this year, ONLY introduced the definition of “fast fashion” into the store for the first time to ensure that the style is always on the forefront of the trend. frontrunner. The European design with a strong sense of fashion allows bold and independent urban women to express themselves through clothing.
BESTSELLER Fashion is a wholly-owned subsidiary of Danish BESTSELLER in China, which entered China in 1996.
3.UNIQLO
UNIQLO is the core brand of Japan’s Fast Retailing (FAST RETAILING) group. Insist on providing modern, simple and natural, high-quality and easy-to-match products to consumers all over the world. The concept of “all-match” advocated is also well known to the world.
UNIQLO’s full name is UNIQUE CLOTHING WAREHOUSE, and its internal meaning refers to the use of supermarket-type self-service shopping by abandoning warehouse-type stores with unnecessary decorations and providing customers with products at reasonable and credible prices.
Fast Retailing under the UNIQLO brand was established in 1963 as a small clothing store selling suits. The current chairman and general manager of the company, Yanai Masao, graduated from Waseda University majoring in economics in his early years. He joined Fast Retailing in August 1972 and became the company’s chairman and general manager in September 1984. In 1982, when Yanai, who was already a senior director of the company, was inspecting the United States, he was inspired by the warehouse-type sales method on the American university campus. After returning to China, he proposed to try the warehouse-type self-service shopping method in clothing stores to sell clothing. The hypermarket-style clothing sales method realizes the low-cost operation of the store through a unique product planning, development and sales system.
In June 1984, the UNIQLO warehouse clothing store officially opened in Hiroshima, Japan. At a time when the Japanese economy was in a recession, UNIQLO’s business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when it first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk, which really attracted a large number of customers. Every morning, many people gather in front of UNIQLO’s store, line up, get breakfast, and then enter the store to buy.
In 1991, the company quickly began to expand the chain business, and proposed a development plan to establish 1,000 branches to realize the chain of UNIQLO. Stores with local characteristics such as Limited and GAP in the United States became the model for UNIQLO’s expansion; in 1994, UNIQLO opened in Hiroshima. Listed on the stock exchange, and then listed on the Tokyo Stock Exchange; in 1998, the UNIQLO Harajuku store opened, and the sweater promotion was successful, starting the era of “casual wear direct-to-consumer”. The so-called “casual wear direct-to-consumer” is to revise the business process of planning, production, distribution, sales, etc., and strive to establish a business model suitable for consumers. The key is to carry out mass production according to consumers’ needs. In this way, with its unique business philosophy and business model, UNIQLO has developed all the way. Today, Fast Retailing has nearly 600 stores in Japan alone; now UNIQLO has 15 stores in the UK.
4.EIFINI
EIFINI was born in 2001. The brand name is derived from the English abbreviations of the three words Elegant I (elegant me), Faith I (confident me) and Natural I (natural me). Taking French elegance, self-confidence and naturalness as the brand DNA, it interprets the three roles of women in life, a gentle wife, a charming woman in the workplace, and a charming representative in girlfriend gatherings.
The Evelyn women’s clothing brand is mainly based on the natural color beige gray, with khaki, orange, red and green as a combination and matching form, and changing the shades in the same color is the natural symbol of this group.
Evely pays attention to the details of clothing, and uses simple styles to match styles that present a pleasant impression. Through different matching methods to solve the needs of women on various occasions, it reflects the concept of happy, elegant and fashionable wearing.
5.PEACEBIRD
“Peace Bird” takes “fashion, vitality, and Asia” as its style. Possessing excellent design concepts, fashionable design styles, keen fashion capture and endorsement by international supermodels, the unique charm of the brand is presented in repeated interpretations. The products are fashionable, energetic and full of Asian style, and are loved by urban groups who are constantly looking for new images.
“Live my shine” is the brand essence of “Peacebird”. The brand focuses on providing high-quality, affordable, rich and diverse fashion products, which improves consumers’ fashion selectivity and enables every customer to enjoy the fun of fashion!
Ningbo Peacebird Fashion Co., Ltd. (stock code: SH603877) (hereinafter referred to as the “Company”) is a customer-centric fashion brand retail company with the mission of “letting everyone enjoy the fun of fashion”.
In 1996, Mr. Zhang Jiangping led his entrepreneurial partners to create the PEACEBIRD brand based on the dove, which symbolizes love and peace. The company focuses on the fashion industry and implements the “gradient brand” strategy. Now it has PEACEBIRD WOMEN women’s clothing, PEACEBIRD MEN peace bird men’s clothing, LEDIN Leding girls clothing, Mini Peace children’s clothing, MATERIAL GIRL “Material Girl” women’s clothing, COPPOLELLA, PETiT AVriL Bei Tian children’s clothing, PEAC EBIRD LIVIN ‘Peace Bird Nest Home Furnishings and other brands. Through differentiated style interpretation, each brand complements each other’s advantages. At the same time, it increases the number of trends, sports and other fields, and explores new elements of “national trend” through joint names and cooperation with pioneer designers, giving Peacebird a deeper cultural connotation.
The company focuses on fashion and attaches great importance to the construction of core product development capabilities. Since its establishment, the company has always been committed to the construction of its own design and R&D team. At present, it has a high-quality R&D team with an international perspective of more than 500 people. The team adheres to customer-centricity and brand style as the traction, continues to integrate popular fashion elements into product innovation, and launches more than 10,000 new products to the market every year, with frequent new products to surprise customers.
The company is committed to the construction of the core capabilities of omni-channel retail. The company began to deploy e-commerce business in 2008 and developed rapidly. In 2020, Tmall Double Eleven online GMV reached 1.05 billion yuan. The company has more than 4,600 physical stores in 31 provinces, municipalities and autonomous regions across the country. In 2020, the omni-channel retail sales will reach 12.8 billion yuan.
The company has more than 12,000 partners, covering headquarters, self-operated stores, logistics and self-owned factories. With the core values of “We trust people, we insist on integrity, we love fashion, we are committed to constantly surprising customers, we embrace change, crave innovation, we strive for simplicity, and thank the founder and every partner” as the core values, continue to create a Customer-centric and striving bird-people-oriented corporate culture.
With the goal of becoming a technology and fashion company, and with the core strategy of “focusing on fashion, data-driven, and online retailing”, PEACEBIRD will continue to improve themselves and work hard to fully realize the moving vision of “an excellent fashion brand retail company”.
6.Bosideng
As a world-renowned manufacturer of down jackets, Bosideng has proved its strength with a series of brilliant achievements that have attracted worldwide attention: for 22 consecutive years, it has represented China to the world to release the trend of winter clothing, and its products have been sold in 72 countries including the United States, France, and Italy. As the flag-bearer of the down jacket revolution, Bosideng led the “three revolutions” in the industry: it put forward the new concepts of sports, leisure and fashion earlier, making the original “thick, heavy, swollen” cold clothing to “light, thin, and fashionable”. Beauty”; earlier launched the new 21st century concept of “green environmental protection down jacket”, combining fashion and environmental protection ingeniously; earlier integrated high technology into down jacket manufacturing, and developed “ecological antibacterial down jacket”. A series of changes and creations have established Bosideng’s position in the down garment industry.
Leader, start heart. The visionary Bosideng will always focus on the exploration in the field of fashion, outline the grand blueprint every stitch and line, and create the pinnacle legend with each stroke.
7.LEDIN
LEDIN, founded in 2010, takes “be ANOTHER, do whatever it takes” as the brand concept, emphasizing a “girly feeling” regardless of age, independence and freedom, and full of curiosity.
LEDIN hopes to give girls the courage and motivation to explore themselves in the ever-changing environment, and the answers to the exploration are hidden in the thousands of themselves reflected in the original genes. Together with you, LEDIN will become different, create different, keep exploring, and keep having fun.
8.Ochirly
ochirly is a fashionable women’s clothing brand under Trendy International Group. The Group adheres to the concept of the integration of art and business, creates a brand full of art and fashion, provides customers with fashionable products, and constantly inspires people to be full of confidence and happiness.
The ochirly brand, founded in 1999, brought European fashion into China and launched the concept of mixing and matching beyond the conventional. With its trendy design, distinctive colors, exquisite details, unique plate shapes and matching, the brand exudes Modern and confident, full of glamour, relaxed and elegant fashion.
9.Lily
As the pioneer of young OL business fashion, Lily adheres to the concept of fashion and business perfection, with a fresh, lively, modern and simple style, designing “just right” business fashion for urban young professional women for business occasions.
“Strength, femininity, modernity, and liveliness” are the core product styles of the Lily brand. The designer takes “modern art style” as his creative inspiration, combines with fashion trends such as surrealism, modern times, Byzantine art, etc., to create a unique business fashion aesthetics with simple and neat silhouettes, creative colors and prints .
Lily business fashion has opened more than 700 brand stores in China, and has settled in 250 cities such as Shanghai, Beijing, Guangzhou, Shenzhen, Wuhan, etc., and has opened more than 60 retail stores in international markets such as Russia, Saudi Arabia, Thailand, Singapore, and Kuwait.
The Lily brand has successfully landed in many international fashion events such as Inter Milan Fashion Week and German CPD, and has become a cutting-edge fashion brand that has attracted much attention in the international fashion circle.
10.TEENIEWEENIE
“TEENIEWEENIE is one of the brands under the “Korea E-Land Company”. It has been acquired by Vignes. The brand uses the unique bear family story as the background and the cute bear baby as the Character. It has launched men’s and women’s casual clothes with bright colors and fashionable and romantic styles. It is suitable for pursuing fashion and elegance. Temperament young man dressed. It targets young men and women over the age of 20, pursues the casual sportswear style of American college campuses, and fully demonstrates the lively, sporty and healthy mental outlook of contemporary youth. Yilian was born in 1981. Before entering mainland China, this brand of clothing has been exported to the United States. The main target is college students in the United States. The brand logo is a cute puppy bear pretending to be a college student, carrying a handout or a book. , or carry a backpack, put on a baseball cap, wear a plaid shirt, khakis, basketball shoes, bear-like. The monochrome plaid shirt of ELOAT is a timeless classic for all seasons.
Jinhong Fashion Group Co., Ltd. was founded in 1997 (hereinafter referred to as the “Group”) and was listed on the main board of the Shanghai Stock Exchange in 2014 with the stock code of 603518. Headquartered in Shanghai, China, the group has always adhered to independent R&D and design for many years. It has R&D and design centers and international operation teams in Milan, Italy, Seoul, South Korea, Shanghai and Nanjing, China. The vision is to “build a luxury brand with Chinese cultural elements and become one of the three major fashion groups in the world”.
Up to now, the group owns a number of its own brands, including Nanjing Yunjin “Yuanxian” brand positioned as a luxury with Chinese cultural elements, international brand “VGRASS STUDIO” with Chinese cultural connotation and international fashion vision, and positioned in high-end women’s clothing. The “VGRASS” brand of the brand, and the “TEENIE WEENIE” brand, which is positioned in casual clothing, form a pyramid-shaped three-dimensional brand matrix layout. Products include men’s clothing, women’s clothing, children’s clothing, accessories, etc., to meet the diverse, diversified and personalized needs of consumer groups. There are more than 1,400 stores nationwide, all over the core business circles of major cities in China and out of China to enter the European market.
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