During the Mid-Autumn Festival and National Day holidays in 2023, the cultural and tourism industries will recover strongly, and the national holiday market will be stable and orderly. According to calculations by the data center of the Ministry of Culture and Tourism, during the 8-day Mid-Autumn Festival and National Day holidays, the number of domestic tourist trips was 826 million, a year-on-year increase of 71.3% on a comparable basis, and an increase of 4.1% on a comparable basis compared with 2019; domestic tourism revenue was 753.43 billion. yuan, a year-on-year increase of 129.5% on a comparable basis, and an increase of 1.5% on a comparable basis compared with 2019.
According to the commercial big data monitoring of the Ministry of Commerce, in the seven days before the holiday, the sales of key monitored retail and catering companies nationwide increased by 9% year-on-year. In the seven days before the holiday, the passenger flow of national demonstration pedestrian streets increased by 94.7% year-on-year, and the passenger flow of key business districts in 36 large and medium-sized cities increased by 164% year-on-year. The Ministry of Commerce focused on monitoring the sales of grain, oil, food, beverages, gold and silver jewelry, and communication equipment at retail enterprises, which increased by more than 10% year-on-year, and the sales of automobiles and cosmetics increased by about 7% year-on-year. The Ministry of Commerce focused on monitoring the sales of catering companies, which increased by nearly 20% year-on-year. Chongqing, Hangzhou, and Wuhan increased by 30.3%, 19.3%, and 16.3% year-on-year respectively. Reunion banquets, family and friend dinners, wedding banquets, etc. have become hot spots for catering consumption. National movie box office revenue exceeded 2.5 billion yuan, a year-on-year increase of nearly 70%.
During this year’s eight-day Mid-Autumn Festival and National Day holiday, there are also new consumption trends. Music festivals have become a highlight of cultural and tourism consumption during this year’s Mid-Autumn Festival and National Day holiday. According to incomplete statistics, there are more than 60 music festivals across the country during this year’s National Day holiday. In addition to concerts, museums across the country are also experiencing peak visitor flow again. Tongcheng travel data shows that during the Mid-Autumn Festival and National Day holiday in 2023, the popularity of domestic museum tourism increased more than four times month-on-month, and the outbound tourism market also ushered in an important recovery node. During the Mid-Autumn Festival and National Day holiday, the number of outbound travel hotel and air ticket bookings exceeded the same period before the epidemic. level.