“Squid Game” is a thriller and suspense TV series produced by Netflix and directed by Huang Dong Hyuk. The show goes live on Netflix on September 17, 2021. The play tells the story of hundreds of people trapped in their lives who participated in 6 life and death games for a prize of 45.6 billion won.

Why is “Squid Game” Popular?

Regarding why “Squid Game” became popular, similar topics have already appeared on Weibo hot searches, and many answers have mentioned the factor of “subject hunting”. In fact, there have already been movies and TV series about the battle royale type on the market. The reason why “Game of Squid” can continue to be out of the circle is the result of many factors, but it is inseparable from the special background of the current stage, the re-innovation of the theme and the novelty. Fly the global layout.
The first is the background of the times. In the context of the era when the epidemic is raging around the world, the epidemic not only affects people and normal life and social production activities, but also affects people’s psychology, making some people’s psychology more dull and depressing. Against this background, the recent hotness of the script-killing industry shows that many people have released their inner pressure through some channels. According to the data of iiMedia Consulting, in the first half of 2021, the survey of offline trendy entertainment methods that Chinese consumers prefer , The script kill is second only to watching movies and exercising.

Netflix Behind “Squid Game“

The epidemic has given many people more time to watch dramas, but due to factors such as declining income, users may be less willing to open VIP services on video streaming platforms. Taking iQiyi as an example, according to the financial report for the second quarter of 2021, iQiyi’s total revenue in the quarter rose slightly by 3% to 7.6 billion, net profit was negative 1.4 billion, and the number of paid members was 106.2 million, compared with the previous quarter. It rose slightly by 900,000. What needs to be added is that on June 22, 2019, the number of paid members of iQiyi exceeded 100 million, but afterwards it faced the dilemma of weak growth.
In contrast, for the same second quarter of 2021, Netflix’s revenue was US$7.342 billion (approximately RMB 47 billion) a year-on-year increase of 19.4%, and net profit of US$1.353 billion was a year-on-year increase of 87.9%. In terms of paying users, Netflix had 209 million paying users in the second quarter, an increase of 1.54 million.

Squid Game Accessories from China

As a major producer, China has also followed the trend in the manufacturing industry and produced a series of products related to the squid game for fans all over the world to buy and use.

Squid Game mask cosplay	Squid Game Hoodie 001 456 Number Cute	Squid Game Sugar Honeycomb Cake Biscuit	Squid Game Cosplay Mask Black Square Circle Triangle

Other Squid Accessories