On January 26, a report on China’s mobile phone market released by a third-party research organization CounterPoint showed that in the fourth quarter of 2021, Apple surpassed vivo and won 23% of the market share, ranking first. This is also the first time Apple has won the sales championship in the Chinese market after a lapse of six years since the peak of the iPhone 6.
In the fourth quarter, OPPO (including OnePlus, but excluding realme, the same below), Honor and Xiaomi ranked third to fifth, with market shares of 17%, 15% and 13% respectively, while Huawei was the third to fifth. Out of the top five, ranked sixth with 7%.
In the whole year of 2021, the sales champion of China’s mobile phone market is still vivo, accounting for 22% of the market. OPPO, Apple, Xiaomi, Honor, and Huawei accounted for 21%, 16%, 15%, 10%, and 10% respectively. It is worth mentioning that the glory after the separation is basically the same as Huawei’s sales in 2021.
Compared with 2020, Huawei is the manufacturer with the largest decline in sales, down 68% year-on-year, because its chip inventory has been without an effective solution. In terms of sales comparison, Huawei has fallen, and Xiaomi and Apple have benefited the most. In 2021, Xiaomi and Apple sales will increase by 40% and 47%, respectively. In addition, with the further development of the Chinese market, realme’s sales increased by 379% year-on-year.
If you compare the third quarter, you will find that Apple’s iPhone 13 released in September 2021 has achieved considerable success, indirectly helping Apple to increase its share from 13% in the third quarter to 23% in the fourth quarter, and squeeze it out to a certain extent. the OV market.
From the perspective of the broader market, the overall sales volume of China’s smartphone market is still declining. Sales in the fourth quarter of 2021 fell 2% quarter-on-quarter and 9% year-on-year, and full-year sales also declined for the fourth consecutive year, falling 2% year-on-year in 2021.