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Kidswear has a very large market in China. The material requirements for kidswear clothes are higher than those for adults clothes. They must be good-looking and comfortable to wear. The key is that the quality of kidswear must be guaranteed and children’s health must not be damaged, so the requirements for kidswear companies are very high.
According to the relevant statistical data of the National Bureau of Statistics in 2011, there are 222 million children and teenagers aged 0-14 in China. According to the per capita consumption situation in China, combined with the data of related questionnaires, it is predicted that the consumption scale of Kidswear in China has reached 150 billion yuan. At the same time, considering that the birth rate in 2011 was 11.93‰, which was at a relatively high level, it means that the scale of China’s Kidswear market will continue to expand, and the development situation is optimistic. High-end kidswear is an important part of the kidswear market. Considering the reality that high-end kidswear is mainly consumed by mid-to-high-end income families, the scale of China’s high-end kidswear market has exceeded 30 billion yuan, and the prospect is very good.
Top 10 Kidswear Brands in China

1.Balabala巴拉巴拉

Founded in 2002, Balabala is a subsidiary of Semir Apparel Group. Its products cover clothing, shoes, home furnishing, travel and other categories for children aged 0-14. It is an advanced children’s fashion lifestyle brand in China. The brand advocates “childhood is different” The idea is to advocate that children can enjoy a free and different childhood.
The Balabala brand was founded in 2002. Its products cover clothing, shoes, home furnishing, travel and other categories for children aged 0-14. It is a leading children’s fashion lifestyle brand in China.
The brand advocates the concept of “different childhood”, advocates the discovery of children’s differences with love, respects the nature of children’s growth, supports every child to have a loving heart and a big dream, so that children can enjoy a free and different childhood .
Balabala focuses on consumer shopping experience. Through one-stop products, space, emotional experience, etc., it continues to create fashionable product experience and brand value for the new generation of families, and is committed to becoming the children’s fashion lifestyle brand chosen by consumers.
Balabala’s products have covered clothing, shoes, home furnishing, travel and other categories needed by children aged 0-14 in various scenarios, covering four major series: Fashion, Shoes, Lifestyle, and PLAY.
Affiliated Company: Zhejiang Semir Clothing Co., Ltd.
Place of Origin: Hangzhou
Founded: 2002

2.Annil安奈儿

Founded in 1996, Annil is a well-known Kidswear brand in China, a clothing company specializing in the design and operation of mid-to-high-end Kidswear. The company’s design concept is green and environmentally friendly fabrics, simple and novel styles, comfortable and elegant, and giving children their authenticity. It is aimed at children aged 0-12 and provides a variety of products such as tops, coats, pants, skirts, and home clothes. At present, the company has established more than a thousand physical stores across the country.
Affiliated Company: Shenzhen Annil Co., Ltd.

3.PEPCO小猪班纳

Founded in 1995, PEPCO is a Kidswear brand operator integrating R&D, production and sales under Hong Kong Liangfa Group. Its products are aimed at children aged 0-15 and enjoy a high reputation and brand status in the Kidswear industry. After more than 20 years of development, it has become a modern clothing enterprise integrating R&D, production and sales, specializing in the “PEPCO” series of brands Kidswear.
Affiliated Company: Guangdong PEPCO Clothing Co., Ltd.
Place of Origin: Dongguan City
Founded: 1995

4.AntaKids安踏儿童

Anta’s exclusive KIDS sports brand launched in 2008 covers clothing, shoes and accessories for children aged 0 to 14, meeting the wearing needs of daily school, sports, travel and other occasions. It is a well-known children’s sports culture brand.
AntaKids belongs to Anta Group, founded in 2008, is a well-known children’s sports culture brand in China.
AntaKids products include three sections: infants, fashion, and teenagers.
In recent years, AntaKids has complied with the upgrading of domestic consumption, and cooperated with international IP such as Marvel, Frozen, hello kitty, TOKIDOKI to lead the trend of children’s shoes and clothing.
Adhering to the brand proposition of “Stubbornly growing up”, AntaKids encourages every child to exercise happily and helps parents stimulate their children’s growth talents and create a future. It is deeply loved by young parents.
Affiliated Company: Anta (China) Co., Ltd.
Place of Origin: Quanzhou
Founded: 2008

5.MiniPeace太平鸟童装

Founded in 2011, the fashion Kidswear brand under the PeaceBird Group is positioned at urban fashion children aged 3-10. It is a diversified apparel company integrating Kidswear brand creativity/design/marketing. The products cover jackets/pants/dresses/homewear etc. series
Mini PeacePeaceBirdKidswear, with the logo image of “fashion, trend, personality and attitude”, conveys the love of growth and happy dreams to children, and strives to become an Asian fashion Kidswear brand. As one of the fashion kidswear brands in China, Mini Peace adheres to the brand essence of All FOR LOVE ALL FOR CHILDREN, and records the happy innocence for every child. At the same time, each piece of mini Peace clothing carries joy and love, as if full of magic and exciting charm, forming a distinct brand temperament.
Through its keen fashion sense, well-fitting tailoring, strict material selection and exquisite workmanship, Mini Peace shows the combination of clothing details, design and fabrics, and presents a more comfortable, healthy and childlike fashion concept for babies, making mini Peace is deeply loved by every baby.
Mini Peace takes the fashion concept full of happiness and love as the brand spirit, endowing children with innate elegance and fashion, allowing them to cross the boundaries of fairy tales and record growing memories full of love.
Affiliated Company: PeaceBird Group Co., Ltd.
Place of Origin: Ningbo City
Founded: 2011

6.MQD马骑顿

Founded in 2010, MQDKidswear is committed to providing more abundant and special clothing for children at every stage of their growth. The product series are targeted at urban boys and girls aged 3-12, with personalized tailoring, carefully selected fabrics, and childlike designs. , returning to the child’s appeal for the wearing experience itself, presenting a childlike fashion atmosphere for the child.
Founded in 2010, MQDKidswear is a brand operation service dedicated to children’s clothing, supplies, and education industries. Machidun has a keen insight into the pain points of the new generation of consumers’ aesthetics and needs, and focuses on product and service development and brand operation at all stages from pregnancy and infants to teenagers, striving to become the best professional brand operation service provider in the field of children’s products.
The MQD product series is targeted at urban boys and girls aged 3-12. With personalized tailoring, carefully selected fabrics, and childlike design, it returns to children’s demands for the wearing experience itself, presents a childlike fashion atmosphere for children, and focuses on companionship and care. Every stage of a child’s growth.
Affiliated Company: Ningbo MQD Children’s Products Co., Ltd.
Place of Origin: Ningbo City
Founded: 2010

7.UNIQLO优衣库

UNIQLO started in Japan in 1963. It is a well-known brand in the global apparel retail industry. Its products include men’s wear, women’s wear, Kidswear, baby wear, etc. It is famous for its emphasis on daily practicality, high quality and low price, and creates classic items that people wear every day with minimalist design. , adopting a supermarket-style self-service shopping method, has opened thousands of stores in many countries and regions.
Affiliated Company: FAST RETAILING (China) Trading Co., Ltd.

8.Deesha笛莎

Founded in 2009, the original Kidswear brand is designed for girls aged 3 to 16. With the theme of inheriting fashion and simple style, it popularizes noble, delicate and elegant princess elements, focusing on the cultural creativity of the “girl industry chain” enterprise
The Deesha brand was founded in 2009, starting from girls’ Kidswear and based on the brand concept of “every girl is a princess”. Through more than 10 e-commerce platforms such as the online Deesha princess flagship store and more than 40 offline Deesha O2O stores, At the same time, integrating global resources, we are committed to creating a happy, sincere and beautiful lifestyle for the princesses.
The “Deesha” brand takes “seek with children’s eyes, and experience with children’s hearts” as its purpose. It takes the love and care of parents who regard their daughters as princesses as design inspiration, and embellishes them with today’s fashionable elements. From this Design colorful Kidswear, making the delicate and elegant princess elements more popular.
Deesha integrates children’s culture into product personality, relies on popular elements, emphasizes professional and wonderful collocation, and outlines a fashionable, concise and classic style. Thanksgiving and diverse humanistic spirits are integrated into the unique creativity, which interprets a fresh and lively style. At the same time, it pays attention to comfortable, environmental protection and humanized design, integrates warm and full colors and unique shapes, and presents a beautiful, lovely, healthy and confident image of children. With its high-quality fabrics, unique styles, rich and bright colors, superior quality and details, Deesha opens up children’s unique perspective on growth and dreams, conveys children’s endless imagination and creativity, and highlights the extraordinary achievements and taste of the future.
Affiliated Company: Jiangsu Princess Deesha Cultural Industry Co., Ltd.

9.XtepKids特步儿童

The Kidswear children’s shoes brand under Xtep focuses on children aged 4-14 and is a large-scale professional supplier of sporting goods dedicated to providing children with a more comfortable wearing experience.
In 2012, Xiamen XtepKids Supplies Co., Ltd. was established, officially entering the Kidswear industry. The strength of XtepKids comes from the support of the parent company – Xtep Group. In view of the current status of domestic Kidswear industry brands, XtepKids seeks brand differentiation development strategies, advocates releasing children’s nature, caring for children’s healthy and happy growth, concentrating all available resources, and creating a new brand promotion model in the industry.
XtepKids adheres to the positioning of high-end and high-end products, and the price positioning of third- and fourth-tier cities. It focuses on children aged 4-14 and pays attention to the consumption of children’s products by white-collar parents. It aims to provide children’s sports products with high cost performance and rich categories, and bring consumers a relaxed and comfortable experience and a value-for-money purchase experience.
Affiliated Company: Xtep (China) Co., Ltd.
Place of Origin: Xiamen City
Founded: 2012

10.PawInPaw

Founded in 1996, the Kidswear brand that used “bear” as the protagonist image earlier in South Korea entered the Chinese market in 2002, focusing on providing comfortable and lovely clothing for children aged 2-11.
Two cute bear paws, naughty Bee Bee image, Paw in Paw, Paw means bear paw. This Kidswear brand from South Korea brings children a lively, active, and free space to release their innocent and natural personality.
Paw in Paw is a popular Kidswear brand in South Korea. It is also a Korean clothing brand that uses “bear” as the protagonist. It officially entered the Chinese market in September 2006, providing comfortable and lovely clothes for children aged 2-11. Paw in Paw releases self-expression. It takes the shape of a relaxed, free and diverse bear. The colors of the products are mainly pink, blue, purple, and green. It is divided into four series of design concepts: classical, traditional, campus, and sports. Bring children It is a space where children are lively, active, and pursuing freedom, and they can release their innocent and natural personality to the fullest.
Affiliated Company: Eland Fashion (Shanghai) Co., Ltd.
Origin: South Korea
Founded: 1996