Cultural export means that a country uses its own culture to assimilate the culture of other countries to achieve cultural identity. China’s cultural output has made great progress in recent years, and the whole world is learning and understanding Chinese culture.

1. What kind of cultural output is true output

There has always been a saying that the Captain America movie is an anti-Japanese drama? Why is everyone criticizing the anti-Japanese drama, but no one criticizes Captain America?
It is not difficult to understand, because the real image of China during the War of Resistance against Japan is indeed not like the “anti-Japanese drama”, and the United States is basically worthy of the image of “Captain America.”
This is a bit frustrating to say, but it is true. In the eight years of the War of Resistance Against Japan, Japan achieved almost all its strategic goals in China. Even the day before Japan signed its surrender, Japan captured two counties.
Neither Chairman Chiang’s team nor Mao’s faculty’s team were able to form a crushing situation against the Japanese army, and even unable to organize a decisive siege and annihilation. It is not difficult to understand that the soldiers of the national army each had 10 bullets. Some of them were young men who were brought in, who had basically no training, and went to the war without even understanding the password.
Teacher Mao’s quality is pretty good here (Eight Route has been training, and the Eight Route Army in the Anti-Japanese War later became the cadre shelf of the People’s Liberation Army), but often there are only three bullets per soldier (many soldiers in the Pingxingguan campaign have three bullets). How to fight , What to fight?
Look at the United States. Although it can’t achieve the advantage of crushing the German army, it is in place, with overwhelming tank torrents, bomber groups covering the sky, and battleship groups out of sight at sea, and gunships are all bombarded. Turning half of the island into a sea of ​​purgatory. In addition, the Allied forces are not only Americans, but also bring a group of friends, such as the French Exile Corps, the Algerian Corps, the remnants of Free Poland, the remaining British army, and the Indians. , Sikhs, Canadians, Australians, etc., the momentum is already in place.
Moreover, Germany was basically exhausted at this time. By the Normandy landing in 1944, almost all the elite German legions had been ruined in the war with the Soviet Union. Most of the Allied troops who landed in the Normandy defense were not Germans, but were forced to make up. Czechs, Hungarians, and a few Koreans who joined the German army.
The German tanks have basically all been buried in the battles of Kursk and Bagration, and there are not many German pilots left. The entire Normandy landing in Germany only took off three planes. After the Allied troops landed, they were once done by the elite German SS. Later, they defeated the opponent with great strength, only to find that this SS was a group of children, which shows what Germany was like at that time. You can take a look at “Fury” played by Brad Pitt. Many German troops resisting the U.S. military are old people and children, and often there is only one adult in a unit.
No matter what, the momentum of the Allied forces has been won, just like the image of Captain America in the movie, tall and mighty, and the momentum is like a rainbow. Similarly, set up a plane head to kill the Nazis.
Comparing the two, Hengdian portrays the anti-Japanese soldiers and civilians as “captain America per capita”. Excuse me? Let alone outsiders, we are embarrassed when we look at it ourselves, and this is not propaganda, it is demonizing my anti-Japanese military and civilians.
The Confucius Institute is similar to the anti-Japanese drama. It uses too much force and lacks ingenuity. In the end, not only foreigners look unhappy, but even our own people look unhappy.
The essence of this world is still a strong culture.
At the time when China was the most splendid, Chinese silk and porcelain were the coolest things on the planet and were sought after all over the world; the working uniforms of the Roman Senate were made of silk.
Then the Ottoman Empire rose in the Middle Ages, and Turkic hobbies became a real fashion. For example, the Ottoman Empire loved tulips. The Ottoman peak was called the “Tulip Age”.
The upper class of the Turkic people wore a tulip on their chest when they went out, and they were seen by the Dutch who were transporting around. They took a few back to the Netherlands. The upper class nobles in the Netherlands also imitated others to insert tulips, which then triggered the enthusiasm for tulips in Britain, France and Holland. He also contributed a word to economics, called “Tulip mania”, which expresses an economic bubble.
Later, France rose and Paris became the fashion capital of the world. French became the coolest language in Europe. French was used by the upper echelons of the United Kingdom, and French was also used by Russian aristocrats. Only farmers and servants used the local language. Both are studying France.
Later, Britain became a world power. Although the British should be the most tasteful nation in the world, they can neither eat nor have any fun, but the British dress has become the current suit, and the strange look of the British diplomat is now The Japanese cabinet is still imitating.
Now everyone is thinking hard, and they can’t think of any special culture of the British. However, in the heyday of Britain, everything in Britain was imitated by everyone. Even on the eve of the First World War, the Great Britain and Germany were at war. The German ambassador to the United Kingdom at that time, a man named Prince Lisinovsky, was a 100% Prussian nobleman and the cousin of the German Emperor. This person is also a “British fan”. Not only he, but the entire upper class in Germany can basically speak English, including the German Prime Minister and the German Admiral. :
Prince Lichnovsky is not only a demeanor, but also a sincere pro-British faction in his inner world.
He was determined to come to London to make himself and his country win the hearts of the British. British society is a society where people can spend their weekends in the countryside.
For this ambassador, the biggest tragedy is the war between the country that gave birth to me and the country I love, so he seized every opportunity to prevent the two countries from confronting each other.
More magical, the Prince of Germany is a spiritual Englishman, much like the brainless worship of American culture by many of us now, feeling that everything in the United States is right (this sentence does not deny that there are indeed many things in the United States that are right). There are many senior figures.
The last person to come to power should be the Americans. The Americans have been despised by Europeans for a long time. In the eyes of Europeans, Americans are a group of native artillery, nouveau riche, and tasteless. Americans have neither. Artists do not have novelists. American painters paint all ghosts. American high-rise buildings are the external manifestation of Americans’ inner “phallic worship”, which reflects Americans’ inferiority and overcompensation.
Americans have a low self-esteem because of this. For a long time, American tycoons must go to Europe to marry a shabby nobleman to fill their faces. Have you seen the “Titanic”, the heroine is going to the United States Marry a rich man, even though their family is going bankrupt. The marriage of bankrupt aristocrats and rich Americans was very fashionable at the time.
In the movie, it is said that the “heart of the sea” on Ruth’s neck, has experienced King Louis XIV, Ottoman Sultan Mohammed II, and now goes to the rich Americans, which clearly implies that the hegemony of the Old World is shifting to North America.
But even though Americans were relatively inferior at the time of the Titanic, Americans’ self-confidence was quickly recharged, because the Second World War started, and Europe was bombarded. The canned food was brought by American soldiers. Cigarettes and whiskey have become hard currency. Often a pack of cigarettes can be exchanged for a famous painting, and a piece of chocolate can be exchanged for a big girl. Since then, Americans no longer feel inferior, and Europeans no longer look down on the United States.
Afterwards, riding on the east wind of the film industry, the Americans exported their culture in a decent way. When the Soviet Union disintegrated, they became more self-confident and reached their peak during the Obama era. They exported their values ​​to the outside world, and then exported several countries to ruins.
What’s more interesting is Japan. In the last century, the Japanese economy was booming. Accompanied by economic expansion, Japanese culture has also sprung up. The crazy expansion through comics, cars, cartoons, themed bars, etc., especially Sony and Nintendo, is simply the expansion of Japanese culture.” The East India Company” is also conquering cities all over the world. Today’s friends may not feel as strong as our generation. Ten years ago, Sony was faith, and there was nothing with Apple at that time.
However, as we just said, culture is related to the strong national power. Japanese culture has risen strongly. In the United States, it is mainly cars and sushi, but it is not attractive in Europe. The most lethal place of Japanese cultural products is undoubtedly China. There are many people in the world who like Japan, but only some Chinese people really regard the small island country of Japan as their spiritual home.
The more funny one is “Korean Wave”, which is a “low-profile version” of the Japanese model. After South Korea entered the powerhouse club in the last century, it also initiated a series of cultural exports, which are also different, but they have little influence on the West, and the West has always looked down on South Korea. South Korea mainly targeted countries that were poorer than it at that time, such as China, Russia, and Outer Mongolia. Now that China’s national strength has caught up, the “Korean Wave” has been reduced a lot, but in a backward country like Mongolia, South Korea still has a strong appeal.
It can be seen that culture is a bit like water, and national strength is a bit like a mountain. If the mountain is high, water will flow down from the mountain and be poured on the heads of the people below, and they are willing to be poured.
Therefore, cultural output is a powerful result rather than a cause.
China obviously has this problem now. Although its national strength has improved a bit, it has developed so fast that everyone can’t accept it, or even react. I subconsciously feel that China is still the same as it was 20 years ago.
This is like the recent trendy “entry theory” on the Internet. Before the Jurchens entered the customs, everything about the Jurchens was rubbish, and they couldn’t enter the eyes of the great scholars of the Ming Dynasty. When the Manchus entered the Pass, the great scholar of the Ming Dynasty knelt down on the roadside to greet him on rainy days.
China is more inappropriate than the Jurchens, but this example still feels very appropriate.
Enough exchanges between China and the United States, right? There are still millions of Chinese in the United States, but the Americans’ understanding of China is still similar to that of India. If you think about the image of India in China, you will know how Americans understand China. To put it bluntly, it is still not care. If it weren’t for Uncle Chuan’s 160 tweets a day to rush to China, emphasizing China’s threat, Americans might think that China is a big rural area.

2. The correct posture of cultural output

So what kind of cultural output is true output?
First, let’s not say much. Developing hard power is the first step. It feels like a very talented person. If he is quite rich, everyone will think that he is simply a winner in life. If he doesn’t have money, everyone will think he is really low, doing useless things all day long and poor.
I know that it is superficial to look at the problem in this way, but you have to admit that this is the consensus logic of this world. Hard power is always the first. No one has time to study the culture of Loser. Development is the solution to all problems. If a certain problem cannot be solved by development, don’t think about other solutions.
So the next development is still the top priority. This depends on everyone’s efforts, don’t engage in infighting, don’t engage in self-determination.
But what should be done before hard power develops?
It’s not complicated. Just look at the successful cases. The most obvious one is Japan. How did Japan export its culture overseas?
Yes, let others spend money on their cultural products. What you give away for free is likely to be rubbish in the eyes of others, and you have to package them into commodities that they are willing to spend money on.
There is a process of re-creation. You can’t show the ancient things to the people all over the world. You don’t even want to show you to others?
The most obvious is that the Japanese have recreated almost everything they have.
Is this disparity a bit big?
The Japanese are very savvy. They deliberately made commercial modifications during the external promotion. The bald look of the second picture is probably vomiting by themselves, so when they appear, they are often not good people. In the game “Sekiro”, the villains are all the image in the second picture.
Let’s not talk about anything else, are Japanese eyes so big? Is the hairstyle so elegant? None, obviously all have to be recreated.
There is also that sushi. The earliest form of this thing is similar to that of cutting cakes. It is called “box sushi”, and there was a period of time when it was as big as a fist, and it was used to supplement the physical strength of manual workers, similar to “salted fish bibimbap.” Later, through commercialization, continuous improvement, and continuous adjustment, it was changed to the crystal clear shape now, which looks better and better, and then sold all over the world:
In fact, everyone should also feel that China’s most successful IP overseas should be Kung Fu.
Why do foreigners like Chinese Kung Fu? Could it be that Chinese Kungfu really has any practical value? Or is Chinese Kung Fu stunning and leaving the factory in an international arena to make everyone’s eyes shine?
No, this thing is mainly produced by Bruce Lee and “Crouching Tiger, Hidden Dragon”, and it is also the result of the great success of commercial activities. You can also see “Avengers” and “Iron Man”. Robert Downey is obviously a Bruce Lee fan, and the pose in the picture below is Bruce Lee’s gesture.
The current overseas “Wing Chun fever” is also related to Bruce Lee, who has created a small sub-industry by himself. Although Bruce Lee himself has made substantial changes to Wing Chun, it belongs to “revisionist Wing Chun”. However, the reputation has been hit, and several derivative IPs have been produced, such as his master Ye Wen, and many private martial arts schools in the United States.
One more thing, “Ip Man” has a good reputation abroad. There are many fans who search for “ip man” on the Internet (Ip Man is pronounced “伊曼” in Cantonese, and English is yip man. man), you can see the content related to Ye Wen. Many Americans said that after reading Ye Wen, they also want to be Cantonese.
As for the actual value of Wing Chun, this topic will not be discussed. As long as you talk, you will lead the battle. One group says it’s useless, and the other group says you don’t understand it.
Having said so much, I just want to say one thing. If you want to promote Chinese culture overseas, your goal should be to produce things that others are willing to spend money to watch, or spend a lot of extra time to watch like a drama. Things, only what they have paid, they will cherish, will push others everywhere, the product will have fission type progress.
Of course, some things need to rely on strong national power and discourse system to support, such as “Avengers” and “Star Wars” such giant stupid movies (I don’t watch the Women’s Federation less, but I have to admit it , A blockbuster of children’s intelligence, if this is not recognized, maybe the IQ will be the same, and the judgment ability will be lost), and it can still be promoted to the world. If the Turks make a “Women’s Federation”, will everyone still be so active? Defend the earth, save half of the people in the universe, are you Turks in your turn?
However, the Turks don’t buy it to defend the earth, but they can still make high-level works that attract countless fans. Unanimously praised by players from all over the world, a bunch of Turkish elements have been added to it sneakily, which can be regarded as an output of sneaky culture.
In short, if you want to promote culture, you have to go around in the end, you have to make culture into goods and sell it, games, novels, movies, comics, so that people who don’t like it won’t buy it, and there won’t be so many messy things. Beep, people who like it will buy it naturally, and help bragging everywhere and bring extra traffic.

3. The end

Having said so much, I leave the two most critical questions at the end of the article:
All cultural output is essentially cultural overflow.
What does this sentence mean?
Let me talk about something else first. Do you all know the “Toutiao” algorithm? Similar to a flow pool, first distribute your work in a small flow pool, and if the effect is good, put it in a larger flow pool, and iterate repeatedly.
The same is true for cultural output. Almost all cultural output in the world has become a hit in the repeated competition within one’s own country, and then people or organizations from other countries take the initiative to introduce it to complete a round of cultural output. For example, Li Ziqi, she first became popular on the Chinese website, and then went abroad. However, many Americans watched the video and told me that they thought you China was a big factory, but you didn’t expect it to be a big rural area. There will be a few more bloggers in the follow-up to hedge.
There are also American dramas. The early American dramas did not want to please foreigners at all, but the level of their works was very high. Foreign students in the United States took the initiative to organize translations into the national language, so that the American dramas were exported. The level of American dramas has been getting worse and worse in the past two years. The old fans have basically taken off their fans, but the inertia is still there.