The 4th China International Consumer Goods Expo will be held from April 13 to April 18, 2024 at the public dock of Haikou National Sailing Base. For the first time, Hainan has held an exhibition on the entire island. In addition to setting up the main venue, it has also added three branch venues for sailing and yachting, duty-free shopping, and international health in Haikou, Boao and other places. The total exhibition area is 128,000 square meters, the largest in history. There are 11 RCEP member countries and 318 brands participating in the exhibition. Ireland was invited to appear at the 4th Consumer Expo as the guest country. The Irish National Pavilion was set up in Hall 4 to introduce Ireland’s national image and industrial strength from multiple dimensions.
In March 2024, the new mascot IP image of the 4th Consumer Expo was released. On April 10, the 4th China International Consumer Goods Expo reached a cooperation with Shanghai Yule Culture Communication Co., Ltd. and Sichuan Qingyan Resource Development Co., Ltd., and awarded the two companies to become franchise partners of the Consumer Goods Expo. On April 13, the 4th China International Consumer Goods Expo was officially launched.

中文名:第四届中国国际消费品博览会	Event time: April 13 to April 18, 2024
Foreign Name:The 4th China International Consumer Products Expo	Venue: Haikou City, Hainan Province

Active Process

From April 13 to 18, 2024, the 4th China International Consumer Goods Expo will be held in Haikou.
On February 18, 2024, we learned from the Secretariat of the Organizing Committee of the 4th China International Consumer Goods Expo that nearly 90% of the exhibitor recruitment progress for this exhibition has been completed, and thousands of exhibits from nearly 50 countries and regions have confirmed their participation.
On March 1, 2024, the Hainan Provincial Party Committee held a special meeting to listen to reports on preparations for the Boao Forum for Asia 2024 Annual Conference and the Fourth China International Consumer Goods Expo, and study and deploy the next step.
Starting from 9:00 on March 4, 2024, the official website of the Consumer Expo will accept online registration.
In March 2024, the new IP image of the mascot “Sports Ape” of the 4th Consumer Expo was released.
On March 19, 2024, the first batch of personnel certificates for the 4th Consumer Expo were completed and sent through China Post EMS, the designated service provider for the delivery of certificates at the Consumer Expo. The sending of this batch of certificates marks the full launch of the certificate issuance work of this Consumer Expo.
On March 25, 2024, the 4th Consumer Expo Global Strategic Partner Signing Event was held in Haikou, Hainan. The exhibition recruitment work has been completed.
On March 27, 2024, the State Council Information Office held a press conference for the 4th China International Consumer Goods Expo. With the support of relevant departments and localities, all preparatory work for this Consumer Expo has been basically completed, and the exhibition recruitment work has been basically completed. Outreach merchants actively participated. On the same day, 57 of the world’s top 500 companies and industry leading companies signed up to participate in the exhibition, a number that has exceeded the previous edition. 84 domestic and foreign brands participated in the exhibition for the first time, covering categories such as advanced medical equipment, fragrance cosmetics, and electronic technology.
Starting from 10:00 on April 3, 2024, the organizing committee will sell all 100,000 tickets at one time while supplies last.
On April 9, 2024, the 4th China International Consumer Goods Expo released an official promotional video.
On April 10, 2024, the 4th China International Consumer Goods Expo reached a cooperation with Shanghai Yule Cultural Communication Co., Ltd. and Sichuan Qingyan Resource Development Co., Ltd., and awarded the two companies to become franchise partners of the Consumer Goods Expo.
On the evening of April 12, 2024, Hainan Provincial Party Committee Secretary Feng Fei and Governor Liu Xiaoming met with Vice Minister of Commerce Sheng Qiuping in Haikou to organize the fourth Consumer Expo, implement the action of promoting the replacement of old consumer goods with new ones, and promote the stable growth of consumption. Have exchanges and discussions.
From April 13 to 18, 2024, the 4th China International Consumer Goods Expo will be held in Hainan.
On April 13, 2024, the 4th China International Consumer Goods Expo opened grandly at the Hainan International Convention and Exhibition Center.
On April 14, 2024, the 4th Sustainable Consumption Theme Event was successfully held at the 4th Consumer Expo. During the event, Mars joined the Global Sustainable Consumption Initiative.

Exhibiting Brands

According to news on April 7, 2024, the number of boats planned to be exhibited is no less than 250, an increase of 14% from last year’s 220 boats.
Currently, 9 international brands, including PRINCESS from the UK, Bali from France, Targa from Finland, AZIMUT from Italy, Chris from the US, Sanlorenzo from Italy, Monte Carlo from Italy, Sunreef from Poland, and SUPRA from the US, have confirmed their participation in the exhibition and will bring 40 ships. The boat appeared. Among them, Sanlorenzo from Italy, Monte Carlo from Italy, and Sunreef from Poland are all new participating brands this year. It is worth mentioning that the number of tradable real boats at the water berths of this Consumer Expo and Boat Show has doubled compared with last year; the number of boats coming in from Hong Kong’s free travel and bonded warehouses has increased by at least 30% compared with last year.
In addition to the unveiling of a considerable number of real boats from domestic and foreign brands, this boat show also attracted boat equipment exhibitors such as Suzuki and Yamaha, as well as water sports product exhibitors such as electric floating boards, electric surfboards, amphibious boats, etc., to boost the popularity of bicycles, outdoor Exhibitors of glasses and other outdoor lifestyle categories will participate in the exhibition.

Activities

The fourth Consumer Expo will be composed of “1+3+8+8” exhibition areas and activities.
“1” refers to the 1 main exhibition area of the Consumer Expo, which is the Hainan International Convention and Exhibition Center in Haikou.
“3” refers to the three sub-exhibitions that will be set up, namely the China Duty Free New Consumption Scenario Exhibition Area, the 2024 China (Haikou) International Sailing and Boat Show and the Hainan (Lecheng) International Healthy Consumption Exhibition.
“8” refers to 8 themed events, including the Global Consumer Innovation, Duty Free and Travel Retail Conference, the China (Hainan)-Ireland Life Sciences Exchange and Matchmaking Conference, the Hainan Free Trade Port International Education Theme Event, and the promotion of “replacing bamboo with plastic”. Promoting Green Consumption” activities, smart home (whole house smart) theme activities, Hainan Free Trade Port tourism and wellness theme activities, Hainan Free Trade Port cross-border financial theme activities and “Her Power” fashion consumption activities.
“8” also refers to 8 types of special activities, including official activities (Irish guest country and British Brand Day series of activities), new product launch events, product supply and demand docking activities, free trade port series policy briefings, and series of reports and initiatives Book collection release, island-wide entertainment and tourism activities, consumer gaming night carnival activities, and the never-ending “consumer gaming hub”.
The fourth Consumer Expo will highlight the characteristics of “international style, national trend, and island style” and actively lead the new trend of digital, green and healthy consumption. Ireland will serve as the guest country of honor at the 4th Consumer Expo. The Irish National Pavilion will be set up at this Consumer Expo. Based on Ireland’s advantageous industries, it will design and plan related supporting facilities around foreign wine, agricultural products, shopping streets, tourism promotion, life and health, etc. Activity.
This year’s Consumer Expo is expected to have an above-ground exhibition area of 128,000 square meters and an offshore exhibition area of about 170,000 square meters. The total exhibition area is nearly 300,000 square meters, the largest in history. More than 3,000 brands from 53 countries and regions will participate in the exhibition. The United Kingdom, Russia, Mongolia, Malaysia and other countries will organize groups to participate in the exhibition for the first time.
This year’s Consumer Expo will “take the lead” in the international consumption season, give full play to the advantages of globalization, and host a series of national activities such as Ireland’s guest country and “British Brand Day”. It will also carry out themes such as global consumer innovation and new product launches. There are over 300 events and special events. Hainan will also hold supporting activities to promote consumption during the international consumption season, creating a warm atmosphere of “buying globally”.
This Consumer Expo will hold a public test competition for new energy vehicles on the tourist highway around the island for the first time. A series of activities such as Chinese and French food tastings will also be held during the exhibition. Starting from 2024, the Consumer Expo is planned to be held in Hainan from April 13 to 18 every year.
The Organizing Committee of the Consumer Expo decided to set April 17 (Wednesday) and 18 (Thursday), 2024, as open days to the public. Starting from 10:00 a.m. on April 3, a total of 100,000 tickets will be sold to the public (only for use at the main venue, Hainan International Convention and Exhibition Center), including 50,000 tickets for April 17 and 18, priced at 20 Yuan/piece.

Exhibition Highlights

First, it is the first to launch an island-wide exhibition model. Taking advantage of the ecological advantages of the Hainan Free Trade Port and gathering high-quality resources across the island, this year’s Consumer Expo innovatively implemented the “1+N island-wide exhibition”. In addition to continuing to set up the main venue at the Hainan International Convention and Exhibition Center, three new sub-venues for sailing and yachting, duty-free shopping, and international health have been added in Haikou, Boao and other places, making full use of the free trade port’s expansion of “zero-tariff” transportation and yacht lists. Policy dividends reflect new consumption scenarios, new areas, and new highlights.
Second, the scale has reached a new record high. As the largest consumer boutique exhibition in the Asia-Pacific region, this year’s Consumer Expo is expected to have an indoor exhibition area of 128,000 square meters, and the area for superimposed maritime exhibitions will exceed previous editions. More than 3,000 brands from 59 countries and regions will participate in the exhibition. Among them, the United Kingdom, Mongolia, Malaysia and other countries will organize groups to participate in the exhibition for the first time.
Third, the activities are more abundant and exciting. The Ministry of Commerce will launch a series of “International Consumption Season” activities in the second quarter. This year’s Consumer Expo will “take the lead” in the international consumption season, give full play to the advantages of globalization, and host a series of country-specific events such as Ireland’s Guest of Honor and “British Brand Day” Activities, more than 300 theme activities and special activities such as global consumer innovation and new product debuts will also be carried out. Hainan will also hold supporting activities to promote consumption during the international consumption season, creating a warm atmosphere of “buying globally”.

Value Meaning

Hosting the fourth Consumer Expo successfully will not only help stimulate consumption potential and expand domestic demand, but also help fully demonstrate the fruitful results achieved in the six years of Hainan Free Trade Port construction, and will provide useful experience for the high-quality holding of subsequent important exhibitions. As my country’s first major international exhibition in 2024, this year’s Consumer Expo will firmly grasp the goal of high-quality development, carry out consumer goods trade-in themed activities, and build the Consumer Expo into a panoramic platform for consumption upgrades and a platform for high-quality consumer goods to enter the Chinese market. An important window, it provides a strong impetus for world economic development and provides a broad market space and more cooperation opportunities for enterprises from all over the world to develop in China.